As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

Will it be Bing, Yahoo or Apple itself that supplies Safari's next search engine?

According to numerous sources Apple’s search deal with Google is expiring soon. That means the “default” search placement on Safari is up for grabs. Will Bing or Yahoo secure that business or will Apple introduce its own search engine, as some are speculating?
According to RKG’s Mark Ballard,”roughly half of total paid search traffic [is] at stake in 2015 if the Safari search default is really up for grabs across devices.” That’s massive.
If Google did not retain the Apple search business, it would potentially face an immediate drop in mobile traffic, market share and paid clicks. According to StatCounter, Safari on the desktop and mobile drives just under 26 percent of US internet traffic. That’s second only to Chrome and more than IE.
The Yahoo default Firefox deal has meaningfully boosted its search market share in the US. As indicated, Safari is a much larger prize.
Bing already powers search for Siri on mobile devices and for Apple on the PC in Spotlight search. If Apple is going to make a change or can’t reach an agreement with Google, Bing is the likely go-to partner.
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