Search Engine Optimization (SEO) sounds a bit like rocket science.
With the right combo of this widget and that module, add in time,
subtract theory and maybe the equation will produce a solution better
than the last.
Like most technology, what was applied last year in online marketing efforts may already be outdated. Those tactics are dying a slow half-life while the competition is jumping to the top of search. With every new year, you must reevaluate your strategies without having to dedicate a good chunk of the marketing department’s change.
When much of the bottom-line depends on the ability to reach more potential customers, readers and service users, it only makes sense to do everything in your power to enhance that reach.
To do so, enlist the company of tried and true third party tools as well as free resources from the search engine rulers themselves, Google and Bing. Here are seven effective tactics you should explore in 2015.
As mentioned in SEO PowerSuite’s recent guide to mobile-friendly sites, for Google, nearly 50 percent of all traffic is mobile. Your mobile site, now more than ever, needs to be equal in presence, content and searchability as your desktop site. Plus, having a mobile-friendly site boosts your ranking slightly from the get-go before diving deep into updates.
Read more Click here / www.advante360.com
Like most technology, what was applied last year in online marketing efforts may already be outdated. Those tactics are dying a slow half-life while the competition is jumping to the top of search. With every new year, you must reevaluate your strategies without having to dedicate a good chunk of the marketing department’s change.
When much of the bottom-line depends on the ability to reach more potential customers, readers and service users, it only makes sense to do everything in your power to enhance that reach.
To do so, enlist the company of tried and true third party tools as well as free resources from the search engine rulers themselves, Google and Bing. Here are seven effective tactics you should explore in 2015.
1. Optimize for mobile search
In a recent study, GlobalWebIndex took a sampling of 170,000 adults in 32 markets around the globe. The results show that 80 percent of adults now have a smartphone; the average time spent on a mobile device was 1.85 hours a day (over a half hour increase from 2012).As mentioned in SEO PowerSuite’s recent guide to mobile-friendly sites, for Google, nearly 50 percent of all traffic is mobile. Your mobile site, now more than ever, needs to be equal in presence, content and searchability as your desktop site. Plus, having a mobile-friendly site boosts your ranking slightly from the get-go before diving deep into updates.
Read more Click here / www.advante360.com
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