Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January

Switchbacks aren't happening says metrics firm, which recorded new gains.

According to StatCounter, Yahoo made further US search market-share gains in January. The web measurement firm said that Yahoo had 10.9 percent of the search market, “its highest US search share for over five years.”
This follows an initial gain from November to December, according to StatCounter, after the announcement of Yahoo’s default search deal with Firefox. In November StatCounter said Yahoo had a US market share in search of 8.6 percent.

StatCounter explained that this was the first time, since the company began reporting traffic data, that Google had dipped below 75 percent in the US.
Two weeks ago comScore reported an even stronger gain for Yahoo, saying the company’s share of the US search market jumped from 10.2 percent to 11.8 percent, a significant bump of 1.6 percentage points.
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