AdWords scripts now support bulk uploads to your accounts, and columnist Russell Savage shows how you can use this new functionality to create campaigns, modify accounts and more.
Managers of large AdWords accounts, rejoice! Google recently added the ability to perform bulk uploads using AdWords scripts. This means you can apply massive changes to your MCC without having to write the logic yourself or log into each account you manage. To learn more, check out the AdWords help section on bulk uploads.
Not only does this save you time, but it also solves a long standing issue with scripts: creating campaigns. Using the bulk upload feature and a simple spreadsheet, you can create as many campaigns as you want.
By combining Google Drive and AdWords scripts, we can build an easy system that allows us to automatically apply changes to our accounts using CSV files.
If you are not using Google Drive on your computer, now would be a good time to download and install it. The scripts shown here will still work if you don’t, but it makes opening and updating the CSV files on your computer much easier.
The first thing we are going to need is a simple folder structure that helps us keep everything in order. I find that a root folder specifically for managing bulk uploads containing subfolders for each account you are managing works pretty well.
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