How long should it take to see SEO results? Columnist Stephan Spencer says there's no simple answer to this question, but explains some of the factors which may impact an SEO timeline.
Is your site is in deep water in the search engines? Perhaps you got hit with a manual penalty. Perhaps competition is simply outperforming you in results and in sales. Maybe you’re the consultant or in-house SEO who has been assigned to a tough case….For site owners or marketing managers, it’s often difficult to understand why your rankings or conversion rates are not improving – are perhaps even declining – after implementing huge site changes at the advice of your SEO practitioner. If you’re the SEO in that situation, you might have a tough time explaining exactly why you can’t just “SEO it faster.”
Now, it could be that your strategy isn’t working; however, it’s more likely that there is simply a disconnect between the SEO practitioner and the rest of the team about the nature of a “realistic SEO timeline.”
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