A website will draw much of its success
from search engines. As a low cost, high reward strategy, search engine
optimization is a road that all websites have traveled but only a few
have succeeded in.
By building a website keeping the best on- and off-page optimization practices in mind, you can rank at the very top page of Google and enjoy thousands of organic traffic. You can then turn your traffic into leads and customers to increase your sales.
But before you can enjoy the benefits of a well-executed SEO strategy, you need to identify the components that make up the greater whole.
Below are the five ingredients that will make up your SEO campaign.
By building a website keeping the best on- and off-page optimization practices in mind, you can rank at the very top page of Google and enjoy thousands of organic traffic. You can then turn your traffic into leads and customers to increase your sales.
But before you can enjoy the benefits of a well-executed SEO strategy, you need to identify the components that make up the greater whole.
Below are the five ingredients that will make up your SEO campaign.
Keyword Research
Finding the right keywords to rank for your website is the most important step before you can execute different on- and off-page optimization tactics.
When choosing keywords, it is ideal to pick keywords that are searched the most times and with little competition from other websites.
To determine how many times the keywords are searched by users on Google, go to Google Keyword Planner and search for your desired keywords there. Look at the average monthly search volume to see the estimate number of times the keywords have been searched. You can filter the results from this row by global or local monthly search volume (for local SEO).
The tool will also return related keywords that you can include in your research. If the tool does not provide enough keyword suggestions, head on to Übersuggest for more lists of keywords to choose from. Another alternative to Google Keyword Planner is Keyword.io, which includes Autocomplete suggestions into the list.
These are the most used and popular keyword research tools that everybody uses. If you want another alternative, AuthorityMetrics is an upcoming keyword tool that will help you find the most profitable and transactional keywords in your niche.
Using your objectives, determine your target audience. Break them down to your desired demographics (age, gender, location, education, salary, etc.) You will need to create your ideal customer profile, which will be used as basis for creating your marketing strategy.
Conduct a competitor analysis in this stage. Use your keywords to find the highest ranking sites and pages. If the site is similar to yours, identify its strengths and weaknesses. Find a “gap” or a specific item in your agenda that they failed to put in their site so you can fill that gap with your site. For more information on how to do a competitor analysis, read this post on HubSpot.
Read more Click here / www.advante360.com
To determine how many times the keywords are searched by users on Google, go to Google Keyword Planner and search for your desired keywords there. Look at the average monthly search volume to see the estimate number of times the keywords have been searched. You can filter the results from this row by global or local monthly search volume (for local SEO).
The tool will also return related keywords that you can include in your research. If the tool does not provide enough keyword suggestions, head on to Übersuggest for more lists of keywords to choose from. Another alternative to Google Keyword Planner is Keyword.io, which includes Autocomplete suggestions into the list.
These are the most used and popular keyword research tools that everybody uses. If you want another alternative, AuthorityMetrics is an upcoming keyword tool that will help you find the most profitable and transactional keywords in your niche.
Content Strategy
Your content strategy is the foundation where you website will stand on.Now that you have chosen your keywords to optimize for, you need to identify the objectives, core message, and secondary messages that support the reason why you are building a website in the first place.
You
will also need to figure out a way how your social media, blog, and
landing pages will function towards achieving the main goal of your
website. Do you want to earn money from the sales you make, build a
community of paid members, or build a mailing list that you can monetize
later?Using your objectives, determine your target audience. Break them down to your desired demographics (age, gender, location, education, salary, etc.) You will need to create your ideal customer profile, which will be used as basis for creating your marketing strategy.
Conduct a competitor analysis in this stage. Use your keywords to find the highest ranking sites and pages. If the site is similar to yours, identify its strengths and weaknesses. Find a “gap” or a specific item in your agenda that they failed to put in their site so you can fill that gap with your site. For more information on how to do a competitor analysis, read this post on HubSpot.
Read more Click here / www.advante360.com
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