As we all know, reporting for SEO can be very complex. One way to
simplify is to begin thinking about it as a two-piece logical flow, SERP
first, impact second. In other words, show SERP change followed by the
impact on a particular site.
You may have heard before, "Ever since secured search happened, keyword reporting is DEAD!!", or that it’s an outdated way of thinking. A general response to this should be...not really. The retort, "The ability to tie conversion directly to keywords in analytics has died, but we can still show a correlation in SERP change at a URL level."
In this article we’ll walk through how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights.
Tools:
You may have heard before, "Ever since secured search happened, keyword reporting is DEAD!!", or that it’s an outdated way of thinking. A general response to this should be...not really. The retort, "The ability to tie conversion directly to keywords in analytics has died, but we can still show a correlation in SERP change at a URL level."
In this article we’ll walk through how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights.
Tools:
- Google Webmaster Tool Search Query Top Pages Report
- Google Analytics Report (find custom report here)
- Sheet Template (file -> download to get copy)
Grab Analytics URL Comparison Report
Let’s begin creating a custom report in Google Analytics, you can import this report using this link. If creating manually, look for Customization after clicking through to the profile, then create the report shown below. Select Date Range
Let’s take advantage of the date range comparison functionality of Google Analytics. Select the desired date range and click Apply.
Read more Click here / www.advante360.com
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